Broads Tours Privacy Policy

Privacy Policy

Broads Tours collects certain information or data about you when you use broadstours.co.uk.

We collect:

• Questions, queries or feedback you leave, including your email address if you contact Broads Tours
• Your email address and subscription preferences when you sign up to our email alerts, and how you use our emails – for example whether you open them and which links you click on
• Your Internet Protocol (IP) address, and details of which version of web browser you used
• Information on how you use the site, using cookies and page tagging techniques

This data can be viewed by authorised people in Broads Tours and supplier organisations to:

• Improve the site by monitoring how you use it
• Gather feedback to improve our services, for example our email alerts
• Respond to any feedback you send us, if you’ve asked us to
• Send email alerts to users who request them
• Provide you with information about our services if you want it

Where your data is stored

We store your data on secure servers in the European Economic Area (EEA) via our secure hosting provider.

Keeping your data secure

Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit.

Any data you send is at your own risk.

We have installed an SSL (Secure Sockets Layer) Certificate on our website to establish an encrypted link between our web server and your browser and we have procedures and security features in place to keep your data secure once we receive it.

Disclosing your information

We may pass on your personal information if we have a legal obligation to do so. This includes exchanging information with government organisations for legal reasons.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Your rights

You can find out what information we hold about you and ask us not to use any of the information we collect. Simply get in contact with us by email or by post to make this request.

If you’ve signed up for email alerts, you can unsubscribe or change your settings at any time by selecting the ‘unsubscribe’ link that appears in every email.

Links to other websites

broadstours.co.uk may contain links to other websites.

This privacy policy only applies to broadstours.co.uk, and doesn’t cover other services and transactions that we link to.

Following a link to another website

If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to broadstours.co.uk from another website

If you come to broadstours.co.uk from another website, we may receive information from the other website. We don’t use this data. You should read the privacy policy of the website you came from to find out more about this.

Cookies

broadstours.co.uk puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

• Measure how you use the website so it can be updated and improved based on your needs
• Remember the notifications you’ve seen so that we don’t show them to you again
• Remember you while you’re changing your broadstours.co.uk email subscriptions

Find out more about how to manage cookies.

How cookies are used on broadstours.co.uk

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use broadstours.co.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search.

Google Analytics stores information about:

• The pages you visit on broadstours.co.uk
• How long you spend on each broadstours.co.uk page
• How you got to the site
• What you click on while you’re visiting the site

We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data. Data is stored indefinitely on Google Analytics and this data is used to measure the performance of broadstours.co.uk and to provide useful insights to improve user experience.

You can opt out of Google Analytics cookies.

DigiTickets Privacy Policy

Policy Owner

This policy is owned and distributed by IT and Compliance manager of Digital Ticketing Systems Limited

Who we are

In this Privacy Policy, references to "we", "us", and "our"" are to Digital Ticketing Systems Limited (Company number 07044584). References to "our Website" or "the Website" are to *.digitickets.co.uk.

Digital Ticketing Systems Limited is the data controller responsible for the personal information collected through this Website.

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us, make a purchase, register for services, or complete forms on our Website, we may collect information such as:

• Name
• Postal address
• Email address
• Telephone number
• Purchase and booking information
• Any other information voluntarily provided by you

Payment Information

Payments made through our Website are processed by authorised payment service providers. We do not store your full credit or debit card details on our systems.

Our payment providers may process payment information and carry out fraud prevention and verification checks. Where international transfers are required, appropriate safeguards will be applied in accordance with applicable data protection laws.

Digital Ticketing Systems is PCI DSS v4.0.1 compliant and are annually assessed/certified.

Website Usage Information

When you visit our Website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Screen resolution
• Operating system
• Referral source
• Pages visited and actions taken on the Website
• Date and time of access

Marketing Preferences

If you choose to receive marketing communications, we will record your preferences and any interactions with our emails, including whether emails are opened or links are clicked.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, remember your preferences, analyse usage, and improve user experience. Further information is provided in our Cookie Policy below.

How We Use Your Information

We process personal information for the following purposes:

• To provide products and services you request
• To process transactions and fulfil orders
• To provide customer support and after-sales services
• To manage bookings and accounts
• To improve our Website, products, and services
• To ensure Website security and prevent fraud
• To comply with legal and regulatory obligations
• To send marketing communications where we have your consent or another lawful basis to do so

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Performance of a contract: to provide goods or services you have requested.
• Legal obligation: where processing is necessary to comply with legal requirements.
• Legitimate interests: to manage and improve our business, Website security, and customer experience.
• Consent: where required, including for certain cookies and marketing communications.

Where we rely on consent, you may withdraw it at any time.

Sharing Your Information

We may share your personal information with:

• Payment processors
• Hosting and IT service providers
• Delivery and fulfilment partners
• Marketing and communications providers
• Analytics and Website performance providers
• Professional advisers and auditors
• Regulatory authorities, law enforcement agencies, or courts where required by law

All third-party service providers are required to process personal information only on our instructions and in accordance with applicable data protection laws.

We do not sell personal information to third parties.

International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as:

• Transfers to countries deemed to provide an adequate level of protection; or
• Approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, regulatory, and reporting requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve performance, and provide analytics information.

How We Use Cookies

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled through our cookie management tools.

Cookie	Purpose	Duration
PHPSESSID	Maintains user session and shopping basket functionality	Session / 24 minutes
dtAnalyticsConsent	Records cookie consent preferences	1 year

Analytics Cookies

These cookies help us understand how visitors interact with the Website so that we can improve performance and usability.

These cookies are only placed with your consent.

DigiTickets

Examples include:

• dtAnonymousID

Used to distinguish individual visitors and record their activity on the Website (pages viewed, events, approximate location, device and referral source) so we can analyse and report on how the Website is used. This data is collected against a randomly generated identifier stored in the cookie.

Google Analytics

Examples include:

• _ga
• _ga<container-id>
• _gid
• _gat_<tracker-name>

Used to distinguish individual visitors and record their activity on the Website (pages viewed, events, approximate location, device and referral source) so we can analyse and report on how the Website is used. This data is collected against a randomly generated identifier stored in the cookie, not your name or contact details.

Google Privacy Information:

https://support.google.com/analytics/answer/6004245

Microsoft Clarity

Examples include:

• _clck
• _clsk
• CLID
• ANONCHK
• MR
• MUID
• SM

Used to analyse user interactions and improve Website usability.

Microsoft Clarity Information:

• https://clarity.microsoft.com/blog/cookies-in-clarity/
• https://learn.microsoft.com/en-us/clarity/

Performance Monitoring Cookies

Performance monitoring tools help us identify technical issues and improve Website reliability.

Examples may include cookies used by services such as New Relic.

Managing Cookies

When you first visit our Website, you will be presented with a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Choose your cookie preferences

You may change your preferences at any time through our cookie settings tool.

You can also manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Your Data Protection Rights

Under UK GDPR, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to processing
• Request portability of your data
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

For more information about your rights, visit:

https://ico.org.uk/

Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects using solely automated processing.

Where automated tools are used for fraud prevention, security monitoring, or service administration, appropriate safeguards will be applied in accordance with applicable data protection legislation.

Childrens Data

Our Website is not intended to knowingly collect personal information from children unless necessary to provide services requested by a parent, guardian, school, attraction, venue, or authorised organisation.

Where we process children's personal information, we take additional care to ensure appropriate protections are in place.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Digital Ticketing Systems (t/a DigiTickets)

Sentio House, Pynes Hill, Exeter, Devon, EX2 5AZ

www.digitickets.co.uk/compliance-request

If you have concerns about how we use your personal information, you may submit a privacy complaint to us using the contact details above.

We will acknowledge your complaint and investigate it in accordance with applicable data protection legislation. We aim to respond without undue delay and within the timescales required by law.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

Other Websites

This Privacy Policy applies only to this Website. Links to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing any personal information.

Last Updated: 25 August 2026